ADJUSTING TO COVID-19 RESTRICTIONS WITH SAFE EVENTS
In 2020, the Madison Mallards 20th Anniversary season was cancelled due to the ongoing COVID-19 pandemic. In an effort to keep staff on board, provide entertainment to Madison, and to do it safely, the Mallards staff turned the ballpark into a Drive-In theater. This theater operated from Memorial Day through Halloween and we ended up hosting over 170 safe events.
I oversaw all of the marketing efforts for the Duck Pond Drive-In and managed the 11 interns we hired for the summer. Below are examples of the brand I developed for the Duck Pond Drive-In.
Final Duck Pond Drive-In Logo with process references
Paid Advertising Creative - Digital placements and Facebook Ads
With my budget for advertising, I placed many targeted Facebook Ads and placed banner ads with our local magazine.
Organic Social Media and Web Creative
